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Extended Workbench

Success Story

We rebranded a coaching app by implementing design enhancements and adding new features to improve user experience. Our comprehensive approach focused on modernizing the app’s interface while introducing functionalities that better meet the needs of users. Discover our success stories to see how our rebranding efforts have driven engagement and satisfaction among users.

Their Challenges

  • Needed to develop & launch the latest version of their mobile app. 


  • Shortage in software engineering capacities due to a high cost-structure.


  • Required a milestones record of hitting targets on their product roadmap for investors.


  • Faced a backlog of ideas and code refactoring for their existing technology platform.

Our Solutions

  • Rebranded the coaching app with enhancements for existing features & implementation of new features. 


  • Refactored the code backlog.


  • Introduced our best practices such as product development process workflow, documentation, technical planning, sprint goals, and sprint reviews.


  • Provided consultations in the improvement of user journeys by building concepts, wireframes &  UI/UX mockups. 

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CORA by Pidas

Success Factors

  • We reached every consultancy, design and development milestone on the ambitious product roadmap on-time. 


  • Our consultations changed r|Tribe's outlook from previous experiences, were they were excited to expand their technology platform with new modules, features and enhancements.


  • Implementation of our best pratices enabled them to meet deadlines and achieve their goals more transparently.


  • Changes of r|Tribe app were well-received by the mobile users that led to improved ratings on the app store. 

Technologies Used

DevOps: Heroku, AWS
PaaS (Platform-as-a-Service) System
Mobile App: (iOS) Swift, (Android) Java
Web app: HTML, CSS, JavaScript, Ruby on Rails
Web (HTTP) Server: HTTPS
Database: PostgreSQL
Services: Mailchimp, Sendbird, Braintree, Zoom, Firebase
APIs: Secret Token, Versioned
Middleware: Rack

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Client Testimonial

"WellDev acts not only as a solid and reliable software development company, but also as a real sparring partner to flesh out new ideas and solutions. It’s awesome to be collaborating with such a highly motivated, engaged and talented team."

Brian Clayton

Chief Development Officer | rTribe

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